RED & Creator Campaigns
Creator matching, content angles, briefs and publishing coordination. Stories built for discovery, saves and genuine consideration.
↗pieHYPIE
CAMPUS & COMMUNITY
CAMPUS · CREATOR · COMMUNITY
Become part of student life.
From the saved post to the campus conversation. We connect creator content, student communities and real-world experiences to help brands find their place in North America’s campus culture.
One connected growth systemHYPIE
DISCOVERYRED content
TRUSTCampus creators
CONVERSATIONPrivate communities
ACTIONQualified leads
● CAMPUS
SIGNAL
SIGNAL
ON CAMPUS.IN THE CONVERSATION.
FROM SCROLL TO SOCIAL PROOF · FROM CAMPUS BUZZ TO REAL DEMAND · FROM SCROLL TO SOCIAL PROOF · FROM CAMPUS BUZZ TO REAL DEMAND · FROM SCROLL TO SOCIAL PROOF · FROM CAMPUS BUZZ TO REAL DEMAND · FROM SCROLL TO SOCIAL PROOF · FROM CAMPUS BUZZ TO REAL DEMAND ·
01
Big network. Local understanding.
Students are not one audience. We build around cities, interests and campus communities—with deep roots in international student networks and the conversations that shape everyday decisions.
100,000+students across our network
3,000+student communities
3,000+influencers / KOLs
2,000+community creators / KOCs
80+leading universities represented
Figures describe HYPIE’s resource network, not guaranteed campaign reach. Categories may overlap. Campus coverage does not imply university endorsement; availability is confirmed per project.
THE HYPIE GROWTH SYSTEM
Four ways in. One connected campaign.
Start with your goal. We bring strategy, copy, design and production together with the channels that fit—so every touchpoint has a clear role.
Community Activation
City- and interest-led WeChat group and Moments campaigns, with tailored messaging, coordinated schedules and publishing records.
⌁Campus Ambassador Programs
Ambassador training, campaign tasks and team coordination. Give your brand a consistent presence through people who know their campus.
#Partnerships & Experiences
Student organization outreach, sponsorship coordination and online or in-person events—with content and community promotion connected to the experience.
+A MARKET, NOT A MAILING LIST
Reach the right campus context.
From New York and Boston to Los Angeles, the Bay Area, Chicago and Seattle, we shape the channel mix around where your audience lives—and what they care about there.
HousingCareerBeautyConsumer TechFood & DrinkLocal LifeEntertainmentMobility
NORTH AMERICA / CAMPUS NETWORKKEY HUBS
NYC
BOS
CHI
SEA
SF
LA
CONTENT→CREATORS→COMMUNITY
ILLUSTRATIVE CAMPAIGN PLANS · NOT CLIENT RESULTS
Designed around the outcome—not the channel.
01
HYPIE / CAMPAIGN CONCEPT
01 / LAUNCH
Make your campus debut
A back-to-school launch could pair creator discovery with student community distribution and an on-campus experience.
02
HYPIE / CAMPAIGN CONCEPT
02 / PARTICIPATION
Give interest a next step
A local service campaign could connect useful RED content with city-based communities and a clear inquiry or registration path.
03
HYPIE / CAMPAIGN CONCEPT
03 / LONG-TERM PRESENCE
Stay in the conversation
An ongoing program could combine campus ambassadors, seasonal content and recurring events to keep your brand involved.
CLEAR FROM BRIEF TO REPORT
Fast-moving campaigns. No black box.
GROWTH
SYSTEM
Decode
Audience, market, offer and growth goal.
Design
Channel mix, creator tiers and content angles.
Activate
Briefing, approvals, publishing and community rollout.
Learn
Delivery proof, performance signals and next moves.
ONE BRIEF. CONNECTED EXECUTION.
From a saved post to a shared experience.
Content opens the door. Communities keep the conversation going. Ambassadors and experiences bring the brand into everyday life.
Start a project ↗Good questions, answered.
Who can these campaigns reach?+
We plan for campus and student audiences in North America, with particular depth in international student communities. The audience mix, locations and channels are agreed for each campaign.
Can we choose specific schools or cities?+
Yes. We build the market mix around your audience and campaign goal. Availability and final channel selection are confirmed during planning.
Do you offer RED-only campaigns?+
Yes. Campaigns can be RED-first, community-first or fully integrated. We recommend the leanest mix that can achieve the goal.
How do you measure delivery?+
Every plan includes a defined delivery scope, publishing records and a campaign summary. Reporting depth is matched to the engagement.
START WITH THE OUTCOME
Where do you want to grow?
Tell us the audience and goal. We’ll shape the channel mix around it.
summer.ikiki@gmail.com